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WORK WORK

The Food Group | Chicago, IL

ACD Copywriter, 2023- Present

  • Currently serving as lead ACD writer on Campbell’s and Avocados From Mexico foodservice accounts

  • Sold in, wrote, and storyboarded a 30-second CTV spot for Campbell’s Culinary Reserve, including a two-day shoot and creative direction for post-production edits, while keeping the project within budget

  • Refreshed the Campbell’s Foodservice brand look and tone, including a newly trademarked tagline

  • Assisted with creative direction for video and photo shoots for food and beverage products, including pre-production scriptwriting, storyboarding, and on-set talent direction  

FCB | Chicago, IL

Sr. Copywriter, 2021-2022

  • Collaborated with teammates to create toolkits, produce photo shoots, and deliver activations for AB InBev’s portfolio of brands

  • Developed and implemented national fall, winter, and summer retail programs for Bud Light, Budweiser, and Michelob ULTRA, spanning everything from packaging to consumer-facing hooks

Sandstorm Design | Chicago, IL

Sr. Copywriter, 2020

  • Brought a variety of B2B and B2C brands to life through website vignettes, video and radio spots, experiential activations, direct-mail pieces, digital banners, and social media content

  • Directed talent during recording sessions, selected stock footage and music, collaborated with video production on edits, and worked closely with clients to meet creative needs

Leo Burnett, Arc Worldwide | Chicago, IL

Copywriter 2015-2019

  • Crafted national retail programs for summer, football, and holiday campaigns as Miller Lite’s lead writer

  • Increased awareness of MillerCoors brands nationwide through localized programs and activations involving professional sports teams, athletes, sporting events, musicians, music festivals, and charities

  • Doubled engagement on Molson’s Facebook page, created Molson print ads, and developed branded emojis

  • Helped secure additional MillerCoors business, more than doubling the size of the agency’s brand portfolio

CLIENT WORK

American Osteopathic Association | Avocados From Mexico | Bud Light | Budweiser | Campbell’s | Clemens Food Group Coca Cola | Coors Banquet | Coors Light | Diadora | Elsevier | Fleet Feet | GoRVing | Groupon | Hatfield | Head & Shoulders  Hellmann’s | Hoka | Keystone Light | Michelob Ultra | Miller High Life | Miller Lite | Molson Canadian | National Association of Realtors | National Pork Producers Council | Pacific | Peoples Gas | Perdue | Stella Artois | University of Chicago | Verizon

SCHOOLWORK

Virginia Tech, 2011-2014

B.A. Communications, Marketing Minor

University of Kentucky, 2010-2011

College of Communications

NOT WORK

Comedy

  • Avid Chicagoland open mic-er

  • Graduate of Second City’s Improv program

  • 2014 BrewHaHa Open-mic Winner, Salem, VA

Running

  • Fleet Feet Elite Sponsored Team Member

  • 10 x Marathoner, 2:30:11 personal best

  • Ran at both VT and UK