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WORK WORK

The Food Group | Chicago, IL

ACD Copywriter, 2023- Present

  • Concepted, wrote, and storyboarded a :30 CTV spot for Campbell’s Culinary Reserve that involved a two-day shoot and creative direction on edits in post-production while staying within budget

  • Refreshed the Campbell’s Foodservice brand look and tone, which is now used across all communication points

  • Assisted with creative direction on a variety of video and photo shoots for food and beverage products that included script writing and storyboarding prior as well as directing talent on set  

FCB | Chicago, IL

Sr. Copywriter, 2021-2022

  • Collaborated with CDs, ACDs, ADs, and strategy teammates to create toolkits, establish photoshoots, and deliver hooks/ activations for programs across ABI’s portfolio of brands

  • Developed and implemented national fall, winter, and summer retail programs from packaging to consumer hook for Bud Light, Budweiser, and Michelob Ultra

Sandstorm Design | Chicago, IL

Sr. Copywriter, 2020

  • Brought a variety of both B2B and B2C brands to life through website vignettes, video and radio spots, in-person experiential, direct mailers, digital banners, and social media content

  • Directed talent during recording sessions, selected stock footage and music, collaborated with video production on edits, and worked closely with clients to ensure creative needs were met

Leo Burnett, Arc Worldwide | Chicago, IL

Copywriter 2015-2019

  • Served as Miller Lite’s lead writer for two years developing national retail programs for summer, football, and holiday

  • Elevated awareness for MillerCoors brands across the country through localized programs and activations with professional sport teams, athletes, sporting events, musicians, music festivals, and charities

  • Worked with senior leadership to develop retail messaging for national and regional Coors Light campaigns

  • Doubled engagement on Molson Canadian’s Facebook page, created Molson print ads and even banded emojis

  • Helped secure new business within MillerCoors to more than double the size of our brand portfolio

kglobal | Washington, D.C.

Freelance Creative, 2014-2015, Intern 2012

  • Developed an online voice and content for “The Baconeers,” a National Pork Producers Council grassroots campaign

  • Grew The Baconeers community to 100,000+ followers and responsible for 2,000 opt-in subscribers in a single day

CLIENT WORK

American Osteopathic Association | Bud Light | Budweiser | Campbell’s | Clemens Food Group | Coca Cola | Coors Banquet | Coors Light | Diadora | Elsevier | Fleet Feet | GoRVing | Groupon | Hatfield | Head & Shoulders | Hellmann’s | Hoka | Keystone Light | Michelob Ultra | Miller High Life | Miller Lite | Molson Canadian | National Association of Realtors | National Pork Producers Council | Peoples Gas | Perdue | Stella Artois | University of Chicago | Verizon

SCHOOLWORK

Virginia Tech, 2011-2014

B.A. Communications, Marketing Minor

University of Kentucky, 2010-2011

College of Communications

NOT WORK

Comedy

  • Avid Chicagoland open mic-er

  • Graduate of Second City’s Improv program

  • 2014 BrewHaHa Open-mic Winner, Salem, VA

Running

  • Fleet Feet Elite Sponsored Team Member

  • 10 x Marathoner, 2:30:11 personal best

  • Ran at both VT and UK